This is one of the first public moves that KoPoint has made around our zombie properties since acquiring TheZombieApocalypse.com last month. The intent is to build an organic, community-focused site (forums.thezombieapocalypse.com) integrated with a crowdsourced shop.
Our blog following is substantial, smart, growing, and a great way to ‘acquire’ an opt-in audience.
The t-shirt design will be hooked deeply with the blog, and as spring approaches we’ll encourage our followers to submit snapshots of themselves in the t-shirt.
The shop will be soon feature an ebook written in-house by old friends and community members.
99designs lets us both scale the contents and provide incentives for the participants.
Our contest is funded by KoPoint sponsor SumAll, and serves as a really cool experiment in organic ecommerce.
Dear Survivors of The Zombie Apocalypse:
Today we’re excited to announce the launch of a week-long t-shirt logo design contest.
We’ll soon release a line of limited-edition essential zombie survival gear. We figured the best way to get the merch store started was with an inguinal t-shirt designed by you, and hosted on 99designs.
Here are the details:
- The t-shirt design contest will last for one week.
- The design will be used on The Zombie Apocalypse sites and as our first community-focused t-shirt.
- The winner will receive a prize of $299 (please see the rules on99designs.com), and credit in a blog post.
- We’ll also do our best to consider and potentially contact runners-up about working together in the future.
This site has grown tremendously over the years. We now have several hundred thousand followers, and we thank you all for your great contributions.
We’re also in the process of launching a crowdsourced shop (or, should we say ‘survivor’-sourced?) that will sell essential zombie apocalypse survival gear.
Thanks much for following The Zombie Apocalypse. We have some big plans for the coming year!
Keep calm. Survive on. Fight zombies.