Recorded live at KoPoint
Ken Segall Keeps it Simple: Ken shares how win your room with simplicity.
Bio From KenSegall.com:
My story is a simple one. I’m a writer who worked at ad agencies with high standards, then met a client with absurdly high standards: Steve Jobs. From ‘Think Different’ to iMac and beyond, I found that Steve’s love of simplicity was at the core of Apple’s every success…
Kelly: Have you ever wondered what it would be like to work closely with Steve Jobs or name a product so brilliantly that it’s etched forever in the pages of history. Well I was, and that’s why I had to bring my dear friend Ken Segall on WTR radio.
Ken Segall worked closely with Steve Jobs at Apple. Ken is that guy we can thank for coming up with the name iMac, and the rest my friends is naming history. That cute little “i” became the foundation for naming all the other Apple products that followed.
We also chat about marketing ideas, and Ken says just “be yourself” I love it! How many times in a day do we worry and agonize about how we’re perceived, but if we just get out of our own way, then magic starts to happen!
Ken talks to moi at KoPoint, about his behind closed meetings with Steve Jobs and shares some awesome insights on his marketing strategies in Insanely Simple.
Finally, Scoopertino, Ken’s blog about all things sardonic in the unreal apple world is a hoot to say the least, and it always causes quite a stir not only for apple lovers, but the entire produce section.
I just adore Ken and I know you will too!
Share your comments, they’re always appreciated.
– Kelly and WTR team!
Thanks for listening.